Attraction Marketing

If you are interested in attraction marketing and also Web knowledgeable, this brief overview of the teachings of Mike Klingler and Ann Sieg can help you get started. If you don’t know what I’m talking about, download the free Attraction Marketer’s Manifesto.

This type of marketing has three parts:

Create content through which someone finds you.
Get permission to communicate with the person (opt-in list).
Give value to build a relationship and attract the person to a specific offer.

Five steps to building your business using attraction marketing:

Create a base web of content using keywords for which your target market is searching. Generally, you want to start with less competitive keywords and work up to more competitive keywords.
Link to your lead capture page or monetizing sales page from your content.
Keep building content and linking to your content from as many sources as possible.
Market your content to drive traffic to it. You can e-mail your opt-in list about new content. Also, use social networking and bookmarking sites. Not only submit your content, but also post comments on other people’s content and add some content to favorites—you do not want to appear to care only about yourself.
Focus and improve what is bringing the best results.

Note: Building a web of content is an asset because it sets up a funnel through which prospects continually find you.

To help the search engines find your content:

Pick one main keyword to focus on in each piece of content.
Use that keyword in your title tag.
Use that keyword in anchor text.
Sprinkle that keyword throughout the text, but don’t over do it. Remember your reader.
Market your content, as discussed above.
Set up a linking strategy.

Hint: To help get more traffic to pages with highly competitive keywords, link to them from pages with less competitive, but related, keywords.

Renegade Professional

If you are serious about attraction marketing, take a look at Renegade Professional. This video training site teaches you what you need to know to master lead generation using Internet attraction marketing. I used this training and picked up some great tips.

The training focuses on showing you exactly how to attract high quality prospects using free social media techniques – such as Twitter and Facebook – so it’s perfect if you are on a “low-or-no dollar” marketing budget.

And the training covers a lot, including…

Creating lead capture pages and websites specifically designed to sell your unique products and opportunity
Building a world-wide audience using simple and free tools such as blogs
Making money right away
Setting up automated email campaigns that build relationships with thousands of people in the same time it takes to build one
What to do when prospects start calling you

And more.

This training is step-by-step and easy for the average person to follow, and it shows you how to make it work for your unique situation, business, and products.

Take a look at Attraction Marketing with Renegade Professional.