If you are involved in a network marketing business that offers a product or service, the ability to sell, and more importantly understanding how and why people do what they do, is by far the most profitable skill-set you can have.
To sell stuff on a consistent basis your business has to be marketing-centered, NOT product-centered. What do I mean by that? Well, almost every business owner out there believes what they’re selling is the best. But that’s NOT what matters most (even if that’s actually the case.) What matters most is how well you let the world know about your products. Or in other words, how well you market them.
The problem is that many small-business owners often view marketing as something that only large corporations with massive advertising budgets take part in. Or even worse, network marketers figure they don’t have to worry about marketing their products at all because they assume their company has taken care of it for them.
This is a mistake! In fact, some of the marketing materials your company provides you with are sometimes the worst tools you could possibly rely on. Why? Because far too much emphasis is put on the product and far too little emphasis is put on the person actually doing the buying.
And here’s another problem. Most home-based business owners view sales and marketing as two totally separate professions. They don’t understand that they go hand-in-hand and should be used in combination with each other.
Why become a good one-on-one salesperson WITHOUT having a solid marketing system to back you up? That’s like saying, “I’m going to plant 30 acres of crops this year – by hand,” when you’ve got an John Deere tractor just sitting around waiting to be used.
You’re only making it harder on yourself.
Your marketing system can plant the seeds of your crops (a.k.a. your prospects) for you. Then you can use your one-to-one sales skills to harvest them. By doing this, you get more done in less time with less effort!
So to recap and summarize in a way that’s most meaningful to you and your business: The job of your marketing system is to provide you (and your team) with qualified prospects. The job of your sales process is to close the deal and build relationships with the best ones.
Could the roles be reversed? Can you use one-on-one sales to find prospects?
Yes, and unfortunately this is actually what most people in the networking industry do. But it’s ineffective and is exactly why sales is so tough for most people!
The majority of distributors flounder around wasting their time on prospects and activities they shouldn’t be concerned with, trying to do themselves the amount of work that should be handled by 4 or 5 different marketing pieces.
On the other hand, what about using your marketing system to generate prospects AND close the deal. Is this possible? Yes, and in fact, this should be your goal to get your marketing to the point where you no longer have to sell to anyone ONE-ON-ONE.
If you want to learn more about how to market smarter instead of selling harder, download the free report The 7 Great Lies of Network Marketing.
More From wileycar
- Attract Abundance and Prosperity
- Being a Vibrational Match to Your Desires | Awareness Musings
- Attraction Marketing
wileycar Recommends
